SEO incident guides
Short notes on the failures that can wipe a site out of search or kill your reporting. How to spot them, fix them, and keep them from coming back.
Homepage stuck on noindex
How an accidental homepage noindex knocks you out of Google, how to confirm it, and how to turn indexing back on.
When robots.txt blocks the whole site
What happens when Disallow blocks Googlebot from your whole site, how to check robots.txt, and how to open crawl back up.
Staging or preview canonical on production
What goes wrong when production points its canonical at staging or a preview URL, and how to point it back at the live domain.
When the GA4 tag disappears
How to tell when the GA4 or gtag snippet disappeared after a deploy, how to confirm it, and how to put it back.
Indexed, though blocked by robots.txt
What GSC means by Indexed, though blocked by robots.txt, why Disallow is not noindex, and how to fix it without making it worse.
Not sure which one applies? Paste your URL into the free indexability checker. Written by the team behind Jerilo.